A “brand identity” is a description for the unique and specific look and overall impression that firm or a product or service of that firm it perceived by the public . Many factors influence how a brand comes to be identified. It is partially defined by a logo and the marketing visuals and messages used to establish and maintain it. In addition, a brand’s image is developed through customers and buyers first hand and shared experiences about the product and/or service or provider. Brand identity is important... Look at the heavy hitters in retail or service based industries. When people see just their logos it brings to mind all kinds of experiences and often conveys an overall perception of the firm in question. As a financial professional you want to create an image that can help you convey who you are in the marketplace and what advantages you offer.

1. Start with your logo and slogan as the centerpieces for the visual style that you will adopt for all the materials you use.
   
   
2. Add your print collateral (Business Cards, Letterhead, Mailer Cards, Envelopes, etc.) all designed with that unique look and message.
   
   
3. Add a website because it is an ever more critical part of how everyone connects and does business. It can be more than a "electronic brochure", it can be a lead and referral generator if it is appealing and content rich. We typically steer our clients to purchasing a subscription to an SEC friendly content provider like Broadfield (Emerald, etc... whichever one your firm prefers) and we taking their website builder and upload unique art and content to make it an entirely custom site. With such a system, the content is always updated by the provider yet we can still create any kind of custom content you want to post as well.
   
   
4. With a website set up and your content provider linked in, you NEXT add Social Media pages and send your SEC approved content to those pages automatically. This further builds your brand and expands the opportunities to connect with new customers and also create a better relationship with existing clients which leads to referrals.
   
   
5. We also develop custom video content using a mix of stock and provided stills and clips with scripts written just to support the message you want to convey clients and potential clients at this specific time. These custom content resources are many times more effective than the canned content available at most industry specific site building and marketing firm. You want to develop trust with potential clients and to differentiate yourself from others providing similar services. Our branding and content development projects work to increase your clientele and to build your brands market impact. We work in tandem with our consultation services department to key in on your best demographics. We help you tailor messages that, both in images and words, speak your truth, reinforce your brand and build your client base strategically.